Publicity - Press Release Template

Bernadette Alden
(413) 662-5203


NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)

State if the event is free and open to the public. If applicable, include admission and ticket information, sponsoring organization(s).

The body of the release should include a description of the speaker or performer and his/her program or lecture.

If you have a quote from a well-known publication about the speaker, include it with attribution.

In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.

The bio can continue with additional information, such as an earlier history or background and previous positions.

Also include the guest’s educational background, listing the most recent degree and where it was earned, and ending with the oldest degree. (Example: Smith holds a master’s degree in urban and environmental planning from the University of Virginia in Charlottesville, Va.; a Bachelor of Science degree in computer science from Old Dominion University in Norfolk, Va.; and a Bachelor of Fine Arts degree from Virginia Commonwealth University in Richmond, Va.)

In addition, you may include any membership in organizations here. (Example: Smith is a member of the American Planning Association and the American Institute of Certified Planners.)

Inform the reader how they can find more information, such as a website or the name of a contact with their e-mail and telephone number.

End the release with the College’s boilerplate:

Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.

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