MCLA Logos and Style Guide

Typography and Color Guide (PDF)

Brand Guidelines (PDF)

Type Exploration Doc (PDF)

Official font styles and Google Font equivalents for campus users

For questions about branding, brand identity details, fonts, or other elements, please contact Francesca Olsen, Creative and Brand Strategy Manager, MCLA Office of Marketing and Communications: Francesca.Olsen@mcla.edu or x5263.

Logos

Wordmark

Web (RGB): 150 pixels | 250 pixels | 800 pixels

Print (CMYK): Illustrator

Web (RGB): 150 pixels | 250 pixels | 800 pixels

Print (CMYK): Illustrator

Web (RGB): 200 pixels | 360 pixels | 800 pixels

Print (CMYK): Illustrator

Web (RGB): 200 pixels | 360 pixels | 800 pixels

Print (CMYK): Illustrator

Web (RGB): 260 pixels | 360 pixels | 500 pixels

Web (RGB): 260 pixels | 360 pixels | 500 pixels

Block logos

(print use 300dpi, web use 72dpi)

1259x179 @ 300dpi | 300x43 @ 300dpi | 1259x179 @ 72dpi | 300x43 @ 72dpi

Mascot

MCLA Gates Seal

(EPS file will auto download. JPG & PNG will open new window)

Color Palette

Primary

PMS 318 C

CMYK 40; 0; 14; 0

RGB 136; 219; 223

HEX #88DBDF

PMS Process Blue C

CMYK 100; 13; 1; 2

RGB 0; 133; 202

HEX #0085CA

PMS 7463 C

CMYK 100; 42; 0; 71

RGB 0; 43; 73

HEX #002B49

Secondary

PMS 7738 C

CMYK 59; 0; 87; 0

RGB 69; 161; 65

HEX #45A141

PMS 12C

CMYK 40; 0; 80; 0

RGB 227; 233; 53

HEX #E3E935

PMS 116C

CMYK 0; 14; 100; 0

RGB 225; 205; 0

HEX #FFCD00

Use PMS 387 C or PMS 116 C sparingly as an accent color, reserving the latter for spirit and athletic materials. Never use both colors in the same composition.