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Gary Lavariere ’16 enjoys fishing during his free time.

New Alum in Management Position at New England Newspapers

02/08/17

Gary Lavariere ’16 decided to continue his professional development in business and marketing in the place that’s always been his home – the Berkshires. “I absolutely love it here,” he said.

Shortly after he earned his bachelor’s degree last spring, he accepted a position with New England Newspapers as the sales and marketing manager for the circulation department. In this responsibility, his oversight covers three daily newspapers and one free publication.

“I develop strategies for subscriber retention, new sales acquisition, and discover new streams of revenue,” Lavariere explained. “I manage the distribution and marketing for our newest bi-monthly publication, UpCountry Magazine. I also coordinate all promotional products, sponsorships, and events that the company attends.” 

Although a large part of Lavariere’s decision to attend MCLA was its affordability, he “ended up getting so much more” because of the way his experiences at the College shaped his professional success in the work world. He believes that others would benefit in the same way.

In addition to learning from professors who were attentive and facilitated interesting discussions that consistently engaged the students, Lavariere served several internships, including two in Student Affairs.

“The first dealt with marketing and promoting events, and the second was managing events and conferences,” he explained. “During my first internship, my main event was Midnight Madness,” which he coordinated, planned and promoted.

“I also created and organized an MCLA Food Festival that helped clubs raise funds, and developed a survey that asked students their thoughts about an off-campus event space,” Lavariere said.

For the second internship, he helped to coordinate MCLA’s Annual Student Leadership Conference, as well as the Spring Fling. “I also used the survey results and various testimonials to receive funding for an off-campus student space. These experiences helped me to remain organized, meet deadlines, and stay on track, which are skills I continue to use at work every day.”

Lavariere’s membership in the Pi Upsilon Pi fraternity on campus also kept him very busy outside of the classroom, and was a significant component of his MCLA experience.

“During my time with the fraternity, I held the cystic fibrosis chair, where I managed the Annual Cystic Fibrosis Fundraiser. Organization skills were central to the success of this fundraiser, which also helped me during my time at MCLA.”

However, “The best part of my MCLA experience was the people. I truly enjoyed the faculty during my time at MCLA, and believe that they made all the difference. I also met many friends that I still keep in touch with. My college experience was exactly what I wanted, and MCLA provided me with it.”